From humble beginnings in 2001, [yellow tail] has grown to be one of the world's
leading and most recognisable wine brands.

Created at our state-of-the-art winery in Yenda, New South Wales, Australia,
[yellow tail] captures the passion of an Italian winemaking heritage and a
relaxed Australian attitude. Together this makes for great wines, which are
extremely accessible and appealing.

At the heart of our brand is the desire to make a consistently high-quality, great tasting wine at an affordable price point, that is easy to understand and enjoy.

[yellow tail] is still family-owned, and to this day this is where [yellow tail] wine is made by the sixth generation of the Casella family.

The family’s winemaking philosophy has always been at heart; to bring family and friends together at any occasion. 

Our talented winemaking team put a lot of passion and expertise into creating delicious Australian made wine that’s easy to choose, understand, and most importantly enjoy!

1950

In 1957 founders Filippo and Maria Casella migrated from Sicily and arrived on Australian shores. They began making wine with the family’s winemaking philosophy at its heart; to bring family and friends together at any occasion.

2000

It was this approach that inspired John Casella’s vision for [yellow tail] in 2001; to create an approachable wine that everyone could enjoy. By doing so, he wanted to demonstrate that wine could be fun, easy to choose, easy to drink and easy to understand. [yellow tail] was first launched in the USA with an ambition to sell 25,000 cases. Over 1 million cases were sold within that first year!

2010

In the years following the launch, our talented winemaking team put a lot of passion and expertise into creating and growing [yellow tail]. It is about making consistently great wines that over deliver on taste and quality; wines that are accessible and appealing to people all over the world.

2020

By the 2020s, [yellow tail] became available in over 60 countries and launched a wide range of varietals. Since launch, [yellow tail] has won more than 550 wine awards, and continues to be recognised as the #1 Most Loved Wine Brand in the world for the 6th year in a row - a proud achievement for all of us, and a great testimony to the quality and taste of [yellow tail].

Now

Today, John Casella continues to run the family business using the same principle of creating great tasting wines for all to enjoy. By combining a passion and understanding of the Italian heritage with a relaxed and modern Australian attitude, Casella continues to create wines that have wide appeal and will be enjoyed for generations to come.

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